I just talked to Jerry Simmons, NAIWE’s publishing expert, and came away with some interesting insights into the expectations of publishers. I suspect that there are more than four things that publishers want authors to bring to the table, but the ones that Jerry chose were based on his own vast experience in the business side of the publishing world. A couple of them surprised me– how about you?
Here are Jerry’s picks for four indispensable ingredients for publishing success:
Publishers are in the business of producing content that they can sell. If you write decently and can turn in at least a manuscript every year, a publisher is more likely to value you.
Stick to your area of expertise, and turn in good quality work each time. If you’ve gained an audience for a particular type of work or in a particular genre, write for your audience. It not only keeps your backlist alive longer, but it’s also easier to sell to an established audience, rather than having to build an entirely different audience. If you feel you must write in other genres, you may want to get a different agent and use a pseudonym. According to Jerry, publishers regard commitment and consistency as a huge plus, and that can have a positive impact on your writing career.
No, this isn’t quite the same as being consistent. Predictability actually has to do with percent of predictable sales. If a publisher ships out 1000 copies of your book, they want at least 65% of them to sell (the ones that don’t sell are returned from the bookstore to the publisher to meet a dismal fate). Publishers also like to see your backlist continue to sell (the backlist is books that are over about six months old). If your work consistently sells at a high percentage rate, you’ll be considered a publisher’s gold mine, and you’ll benefit from the multiple streams of royalty income.
The best way to sell books is through publicity. Are you presentable and articulate for book signings or radio and television interviews? Remember, you’re representing not only yourself, but also the publisher, so they need to be convinced that you won’t embarrass them, and that you’ll effectively participate in the marketing of your book. Marketability can weigh quite heavily in a manuscript-purchasing decision, so take a close look and see how you can make yourself more marketable.
You may decide you need to get a media coach or join Toastmasters International to learn about speaking, or get your teeth whitened, a fresh hairstyle, or perhaps just a nice outfit or two (get good advice from a professional who understands business wear). Whatever you do, it will be an investment in marketability which can further your writing career.
There… what do you think? Were you surprised by any of these items? I’d love to hear your thoughts.
You can listen to the interview on NAIWE NewsWire.